Building Product Strategies
Helping high tech companies define & execute their product strategy
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Training Product Managers
Next Product Management Fundamentals course: October 12th, 2020
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Implementing Product Tools
Customizing product management tools to your needs
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Boosting Product Teams
Helping high tech companies develop great products
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What do they say about us?

“With dozens of products, we felt we must standardize and improve our product processes to provide visibility across the organization and align strategy with execution. StarVision helped us implement our product processes using Aha! and setup a centralized, common platform that helps us align our products portfolio & product lines with our strategic goals”
Eran Shiff
Eran ShiffVP Portfolio and Product Management, Startasys
“In a startup, every minute is important and resources are scarce. StarVision helped us build up our product management process and guided us to ensure we always work on the correct tasks to reach our strategic goals while staying agile enough to deal with the challenges of the uncertain, ever-changing environment.”
Noam Shapira
Noam ShapiraCo-Founder & Co-CEO, Setoo
StarVision was asked to engage with Time To know when we were at a strategic junction. In a short period of time you were able to analyze the current situation, and from there you started working closely with me on the strategic process. I was happy to work with you. I found your vast experience and professional constructive attitude, significantly important during the strategic process we went through.
Yair Brosh
Yair BroshCEO, TImeToKnow
“The course consisted everything a PM in hi-tech (but not limited to) needs these days…Beside the theory and methodology I came for, the course was filled with real life examples and case studies…I took a lot of tools from this course and I strongly recommend it.”
Martin H. Sabag
Martin H. SabagChief Product Officer, Vonetize
“We worked with StarVision to assimilate modern work methodologies in our organization. Throughout the process, StarVision experts managed to combine extensive Product Management knowledge with our specific needs and translate generic Product Management methodology to an adjusted process that works well for us. Despite the concerns we had in advance from changing habits of years, the process was smooth and resulted in significant change in our processes and our results.”
Lior Govrin
Lior GovrinIDEA-ALM
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ABOUT StarVisionPartners

StarVision empowers high-tech companies to develop great products by optimizing their Product Management processes. Based on its field-proven Product Methodology (SVPM), StarVision provides best practices and know-how to all the dimensions of product management – from strategy to execution.  

Taking into consideration all aspects of the market as well as organization competency and culture, StarVision structures and implements best product processes, so that your product will generate more value to the right market segment.

OUR SERVICES

StarVision Product Methodology

StarVision is utilizing its Product Methodology and its years of experience working with Product organization to optimize product management processes

Product Strategy Formulation

StarVision utilizes its vast experience in Product Management and Strategy to help high-tech companies build, define and execute their Product Strategy.

Product Management Coaching​

The StarVision Product Management Skill Enhancement Program is built upon a set of structured coaching activities designed to improve Product Managers skills.

OUR SERVICES

StarVision Product Methodology

StarVision is utilizing its Product Methodology and its years of experience working with Product organization to optimize product management processes

Product Strategy Formulation

StarVision utilizes its vast experience in Product Management and Strategy to help high-tech companies build, define and execute their Product Strategy.

Product Management Coaching

The StarVision Product Management Skill Enhancement Program is built upon a set of structured coaching activities designed to increase Product Managers skills.

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OUR METHODOLOGY

Product Strategy is the guiding beacon for the Product Manager and it is essential that the Product Manager is thoroughly familiar with the Product Strategy.

Any kind of product effort needs to be one that is based on Product Strategy. Product Strategy is the Goal Function for the Product Manager, it is a tool by which Product Success can be measured. Product Managers need to master the product strategy, even in cases where product strategy is not defined by Product Management, it is still essential for Product Management to have in- depth understanding of the Product Strategy. Without Product Strategy there is no way the product can be accurately defined. Product Strategy is the guideline for the Product Definition process. A good product definition is measured in terms of aligning the Product with its strategic goals.

Product Definition is about defining the product and its roadmap. It is about managing product functionality. It requires communicating the required functionality to the product development units. It is the role of the Product Manager to define the product in terms customer value being generated.

This is the dimension that most Product Managers are focused on. This is where they spend their time and arguably what is typically the place Product Managers make the most impact. The key to performing well on this dimension is both a through understanding of the product strategy as well as defining short term measurable goals and themes for the product.

Product Achievement includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the development units, including all units involved in developing and operating the product.

Product Achievement is about making sure that the product is developed, according to specs, budget and timelines. This often a neglected, and contested part of Product Management, but for the product to succeed, there needs to be one function within the organization that assume overall responsibility that the product generates profitable value to the customer. This is dependent on the company’s capability to ensure the product is produced on specs, on time and on budget.

We focus on Practical Product Marketing, since essentially what we present here is based on what Product Managers and Product Marketing Managers, should be doing.

The key in operating a successful Product Marketing organization is realizing that it is essentially rooted in the Product Management environment. It is a mistake to look at Product Marketing as a separate process than Product Management. It is the same process. Product Marketing is addressing the challenge of creating an actionable perception in the customer. The customer perception is in line with product strategy. We really want our customer to buy our product. This is whats it all about. To do that the Product Manager, or Product Marketing Manager needs address four key questions: o Who is the customer? o What is the message to the customer? o How is this message communicated to the customer? o Where is the message communicated to the customer (platform)

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