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We help technology companies achieve their targets by creating products that provide value for their customers. Product Management, Product Marketing, Business Development, and Customers Interaction are the building blocks of a successful technology company – this is our focus.
We emphasize the combination of methodology and practical tools and action, actively supporting our clients to help them achieve their objectives, and helping turn technological abilities into business success!
Product Strategy is the guiding beacon for the Product Manager and it is essential that the Product Manager is thoroughly familiar with the Product Strategy.
Product Definition is about defining the product and its roadmap. It is about managing product functionality. It requires communicating the required functionality to the product development units. It is the role of the Product Manager to define the product in terms customer value being generated.
Product Achievement includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the development units, including all units involved in developing and operating the product.
We focus on Practical Product Marketing, since essentially what we present here is based on what Product Managers and Product Marketing Managers, should be doing.
A Product Manager owns a large set of activities: feature description, sprint definition and roadmap detailing to name a few.
The Product Manager has end-to-end responsibility for the Product success. According to StarVision Product Methodology (SVPM), the Product Manager role