Learn The Science of Product Management

Dec 2018

4 days

Tel Aviv

Over 600 graduates​

Join hudrends of product managers in the Israeli Hi-Tech sector who graduated Starvision course

Next course: December 10th, 2018

Become a leading product manager!

Know-how

Gain deep understanding of the product manager role

Skils

Build and Strengthen your product management skill set

Tool Box

Get practical tools to help you in your work as Product Manager

Methodolgies & Trends

Get up-to-date with current product management trends, best practices and methodology

Recommendations

About the course

StarVision Product Management course includes 40 full hours of training, practical exercises, simulations and case studies that enable the course graduates to apply the gained knowledge immediately.

The course is based on StarVision Product Methodology (SVPM), a practical framework for Product Management activities in hi-tech firms that helps product managers make rational product decisions instead of relying on intuition.  SVPM is used by StarVision to improve Product processes of various companies since 2005.

The lecturers bring with them years of Product Management and Product Marketing experience they share during the course.

Course Syllabus

The course covers the four dimensions of Product Management – Product Strategy, Product Definition, Product Achievement and Product Marketing.

Whats in the Course

Product Strategy is the guiding beacon for the Product Manager. It is essential that the Product Manager is thoroughly familiar with it.

Product Definition is about managing the product functionality and the product roadmap. Product Definition includes gathering market inputs, defining product requirements and communicating the required functionality to the product development units.

Product Achievement covers the activities that ensure that the product is developed and delivered, according to specs, budget and timelines. It includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the all units involved in developing and operating the product.

Product Marketing is managing the market perception of the product value to generate leads and engage customers. The key in operating a successful Product Marketing organization is realizing that it is essentially rooted in the Product Management environment. Product Marketing is part of the Product Management process.

FAQ's

High-tech professionals who want to move to Product Management and Product Managers that want to improve their effectiveness and build their ability to lead Product Management in their organization based on methodology.

  • Morning course – 4 days, 9:00-16:00
  • Evening course – 10 sessions, 4 hours each, that are held on Sundays between 17:00 and 21:00.

101 Rokach BLVD. TLV Convention Center, Tel Aviv

Yes, in Refidim St., 7 minutes’ walk from the classroom.

The classroom is 6 minutes walk from Tel Aviv University Train Station

★ Comprehensive knowledge of Product Management.

★ Practical tools that you can use immediately in your product management work.

★ Prints, notebooks, etc.

★ Refreshments

★ At the end of the course, a certification.

The course includes practical tools that can be used at your work even during the course. Furthermore, the course includes a variety of case studies and practical exercises that cover all aspects of product management.

Up to 14 people, to ensure that each participant will get the required attention.

You can find the syllabus in this page and at the course page on StarVision website

While technological background is helpful, it is not a prerequisite for being a Product Manager. Many successful Product Managers arrived from other backgrounds (e.g. UX design).

No. The Product Manager role does not include coding. If you have this knowledge, it may help you when working with developers, but it is not a must. The course does not involve SW code in any way.

Off course.

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