Become a Leading Product Manager!

October 2021

32 Hours

Tel Aviv

Over 800 graduates

Join hundreds of product managers in the Israeli Hi-Tech sector who graduated Starvision course

Next course: February 2022

Product Management Fundamentals Course


Gain deep understanding of the product manager role


Build and Strengthen your product management skill set

Tool Box

Get practical tools to help you in your work as Product Manager

Methodologies & Trends

Get up-to-date with current product management trends, best practices and methodology


About the course

StarVision Product Management course includes 32 full hours of training, practical exercises, simulations and case studies that enable the course graduates to apply the gained knowledge immediately.

The course is based on StarVision Product Methodology (SVPM), a practical framework for Product Management activities in hi-tech firms that helps product managers make rational product decisions instead of relying on intuition.  SVPM is used by StarVision to improve Product processes of various companies since 2005.

The lecturers bring with them years of Product Management and Product Marketing experience they share during the course.

Course Syllabus

The course covers the four dimensions of Product Management – Product Strategy, Product Definition, Product Achievement and Product Marketing.

Whats in the Course

Product Strategy is the guiding beacon for the Product Manager. It is essential that the Product Manager is thoroughly familiar with it.

Product Definition is about managing the product functionality and the product roadmap. Product Definition includes gathering market inputs, defining product requirements and communicating the required functionality to the product development units.

Product Achievement covers the activities that ensure that the product is developed and delivered, according to specs, budget and timelines. It includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the all units involved in developing and operating the product.

Product Marketing is managing the market perception of the product value to generate leads and engage customers. The key in operating a successful Product Marketing organization is realizing that it is essentially rooted in the Product Management environment. Product Marketing is part of the Product Management process.


High-tech professionals who want to move to Product Management and Product Managers that want to improve their effectiveness and build their ability to lead Product Management in their organization based on methodology.

  • Day course – 4 days, 9:00-16:00
  • Evening course – 8 weekly sessions, 17:00-20:30

The course will take place at” The Brain Embassy office, Ha-Shlosha St 2, Tel Aviv-Yafo

★ Comprehensive knowledge of Product Management.

★ Practical tools that you can use immediately in your product management work.

★ Prints, notebooks, etc.

★ Refreshments

★ At the end of the course, a certification.

The course includes practical tools that can be used at your work even during the course. Furthermore, the course includes a variety of case studies and practical exercises that cover all aspects of product management.

Up to 14 people, to ensure that each participant will get the required attention.

You can find the syllabus in this page and at the course page on StarVision website

While technological background is helpful, it is not a prerequisite for being a Product Manager. Many successful Product Managers arrived from other backgrounds (e.g. UX design).

No. The Product Manager role does not include coding. If you have this knowledge, it may help you when working with developers, but it is not a must. The course does not involve SW code in any way.

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