Become a Leading Product Manager!

March 2021

32 Hours

Tel Aviv

Over 800 graduates

Join hundreds of product managers in the Israeli Hi-Tech sector who graduated Starvision course

Next course: March 2021

Join the course

Product Management Fundamentals Course


Gain deep understanding of the product manager role


Build and Strengthen your product
management skill set

Tool Box

Get practical tools to help you in your work as Product Manager

Methodologies & Trends

Get up-to-date with current product management trends, best practices and methodology


Starvision’s Product Management course is the best choice you can make.
The course covers all aspects of product management, and gives practical tools to help deal with the daily challenges a PM has to face.
Starvision’s team members bring a great deal of experience to the table, and the small group allows them to adjust the syllabus to every student’s needs.
Eitan MordelHead of Product, Ifat Media Information
Eitan Mordel
“The course consisted everything a PM in hi-tech (but not limited to) needs these days…Beside the theory and methodology I came for, the course was filled with real life examples and case studies…I took a lot of tools from this course and I strongly recommend it.”
Martin H. SabagChief Product Officer, Vonetize
Martin H. Sabag
“The StarVision Product Management Course gears you up with a complete set of tools to help in guiding you through the adventurous and rocky road of Product Management. Even experienced Product Managers can most certainly gain a lot from this course as it covers and maps the building blocks of product management, as envisioned by the StarVision team. After the course, I was able to pick the tools that are right for me and the environment I work in.”
Yuval MoyalProduct Manager, Voicenter
Yuval Moyal
“I decided to make a career shift from international sales to product management…I decided to join the StarVision course. This was one of the best investments I made. Lior Zadicareo is a world-class expert in Product Management and is constantly involved in improving this domain.
The course gave me the toolbox needed for every product…For the past three years I have been working as a Product and the toolbox I have with me is serving me every day.”
Ori ReshefDirector of Product Management, ClickTale
Ori Reshef
“Product Managment in our days is a mandatory profession in each organization, companies should have this function in the organization in order to give objective view on the market and set the right direction of the products. In Retalix we send our product managers to learn and experience from the product managment course and we are expecting for large benefits looking forward…
Nir PiloHead of Customer & Marketing Products, Retalix
Nir Pilo
“I enjoyed this course very much. A comprehensive, insightful, and enlightening view of the Product Management dicipline. Apart from the very professional review of challenges and methodolgies, the course staff made it into a collaborative learning journey, enabling each participant and the instructors themselves to learn from each other.”
Rami CitromSystem Architect, AT&T
Rami Citrom
“The high recommandation rate for this course speaks for itself. The content is interesting, the speakers are experienced and bring the content to life, and the group dynamic that emerged during the course I participated in was great and contributed a lot to the experience. It clarified the major aspects in Product Management, and it’s a great place to prepare for a PM role.”
Natti Bar-OnCo Founder,Syndu
Natti Bar-On
“I participated in course number 4 and as a product manager enjoyed the course and learned a lot. The subjects in the course are related both to product management and to product marketing. This is very important from my view point. another benefit was the fact that variety of people attended, R&D, QA, Marketing, Sales, Product Managers etc. the sessions are usually open discussion and it was very interesting”
Ido HershkovitzProduct manager, Simbionix
Ido Hershkovitz
“As a product manager I found this course very structured and right to the point. Both, the course content itself and the way it was delivered are worthy of respect. I personally continue to follow the great tips I got from this course in my daily activities and recommend all product managers who wish to improve their doing to take this course.”
Dina BorisovProduct Manager at Jetro Platforms
Dina Borisov
StarVision’s PM course provides a clear and methodological approach to the Product Manager’s role. A very insightful and informational program covering all aspects of the Product Management function, conferred by a team of experienced and skillful lecturers. The course contributed and helped greatly in terms of tangible tools and practical “know-how”.
Elitsour LionProduct Manager at Screenz Cross Media
Elitsour Lion
“StarVision present a very professional team.  The course is very interactive analyzing real-life scenarios and providing tools that are immediately applicable to work.  Overall it was a great experience.  I recommend it to anyone who is looking to either get into the industry or get better in what they are doing”
Leore JacobsProduct Manager, BlueSnap
Leore Jacobs
“I was an Account Manager, then became a Product Manager without any basis which was challenging.  I was lacking methodological and practical tools and I got it in this course. I really enjoyed the course and I highly recommend it”
Ira ChomyProduct Manager at Wix
Ira Chomy
“The course was very informative and really helped me to get a sense of what it means to be a Product Manager. I highly recommend it to anyone who wishes to make the shift into Product Management.
In addition, Lior delivered the material in an interesting and engaging way, providing tools, tips and tricks to take with us every step of the way.
Most importantly, it was fun!”
Amit RabinProduct Manager, Strauss Water Ltd.
Amit Rabin

About the course

StarVision Product Management course includes 32 full hours of training, practical exercises, simulations and case studies that enable the course graduates to apply the gained knowledge immediately.

The course is based on StarVision Product Methodology (SVPM), a practical framework for Product Management activities in hi-tech firms that helps product managers make rational product decisions instead of relying on intuition.  SVPM is used by StarVision to improve Product processes of various companies since 2005.

The lecturers bring with them years of Product Management and Product Marketing experience they share during the course.

Course Syllabus

The course covers the four dimensions of Product Management – Product Strategy, Product Definition, Product Achievement and Product Marketing.

Download Syllabus

Whats in the Course

Product Strategy
Product Definition
Product Achievement
Product Marketing
Product Strategy

Product Strategy is the guiding beacon for the Product Manager. It is essential that the Product Manager is thoroughly familiar with it.

Product Definition

Product Definition is about managing the product functionality and the product roadmap. Product Definition includes gathering market inputs, defining product requirements and communicating the required functionality to the product development units.

Product Achievement

Product Achievement covers the activities that ensure that the product is developed and delivered, according to specs, budget and timelines. It includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the all units involved in developing and operating the product.

Product Marketing

Product Marketing is managing the market perception of the product value to generate leads and engage customers. The key in operating a successful Product Marketing organization is realizing that it is essentially rooted in the Product Management environment. Product Marketing is part of the Product Management process.


Who is the course for?

High-tech professionals who want to move to Product Management and Product Managers that want to improve their effectiveness and build their ability to lead Product Management in their organization based on methodology.

What is the course schedule?

Where is the course taking place?

The course will take place at” The Brain Embassy office, Ha-Shlosha St 2, Tel Aviv-Yafo

What do I get from the course?

★ Comprehensive knowledge of Product Management.

★ Practical tools that you can use immediately in your product management work.

★ Prints, notebooks, etc.

★ Refreshments

★ At the end of the course, a certification.

Is the course practical?

The course includes practical tools that can be used at your work even during the course. Furthermore, the course includes a variety of case studies and practical exercises that cover all aspects of product management.

How many people participate in each course?

Up to 14 people, to ensure that each participant will get the required attention.

Where can I download the course syllabus?

You can find the syllabus in this page and at the course page on StarVision website

Do I have to be an engineer or a programmer?

While technological background is helpful, it is not a prerequisite for being a Product Manager. Many successful Product Managers arrived from other backgrounds (e.g. UX design).

Do I need to know how to write code?

No. The Product Manager role does not include coding. If you have this knowledge, it may help you when working with developers, but it is not a must. The course does not involve SW code in any way.

Do I get a certificate?

Off course.

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