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StarVision empowers high-tech companies to develop great products by optimizing their Product Management processes. Based on its field-proven Product Methodology (SVPM), StarVision provides best practices and know-how to all the dimensions of product management – from strategy to execution.
Taking into consideration all aspects of the market as well as organization competency and culture, StarVision structures and implements best product processes, so that your product will generate more value to the right market segment.
Product Strategy is the guiding beacon for the Product Manager and it is essential that the Product Manager is thoroughly familiar with the Product Strategy.
Product Definition is about defining the product and its roadmap. It is about managing product functionality. It requires communicating the required functionality to the product development units. It is the role of the Product Manager to define the product in terms customer value being generated.
Product Achievement includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the development units, including all units involved in developing and operating the product.
We focus on Practical Product Marketing, since essentially what we present here is based on what Product Managers and Product Marketing Managers, should be doing.
Companies that operate in the digital market today have access to comprehensive data about their products, making data analytics a
In our previous post we described what should be done before starting implementation of a Product Management tool. This post