Competition Tools – Strength Value Meter (SVM)

Description

SVM chart creates a visual image of the strength and weaknesses of the values that our product provide to our customers in comparison to a leading competitor. The SVM is designed to help us identify the aspects of the product, in which, we need to improve.

How To?

Compare and Analyze the values our product provides to a customer in a specific segment. Each value in our product values should be quantified and compared to a leading competitor.

Tools & Templates

Participants

Product Group

Activity Types

PM process

Deliverables

SVM Chart

Prerequisites Activities

Values, Competition Info

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Related Elements

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Target (segment)

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