Competition – SWOT

Description

The SWOT is a competition analysis tool designed to help us evaluate our competitors by analyzing our product Strengths and Weaknesses (internal ) and the market aspects which Opportunities, and Threats.

How To?

Gather your market reference group and analyze your product strengths, weaknesses opportunities, and threats.

Tools & Templates

Participants

Product Group, MRG

Activity Types

PM process

Deliverables

SWOT table

Prerequisites Activities

Segments

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Related Elements

Business Case

Build a financial model represent your chosen strategy. List Key Assumptions. Based on the business model and pricing generate a

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Target (segment)

In the segmentation process, we discovered and explored segments that, we found, are relevant for our product. The Target segment

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