Competition Analysis is one of the most influential tools we have to understand the market by understanding what other companies who provide the same values to our potential customers are doing.
A comprehensive competitive analysis should include all aspects of product strategy, functionality and marketing activities. There are many tools to perform competitive analysis and this SVPM section will cover the most commonly used.
Business Case
Build a financial model represent your chosen strategy. List Key Assumptions. Based on the business model and pricing generate a
