SVPM-Strategic Product Value

Target (segment)

In the segmentation process, we discovered and explored segments that, we found, are relevant for our product. The Target segment process evaluate the data we

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Persona

A Persona is a research-based fictional representation of your user/customer – description of real people with backgrounds, goals, and values.

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Product Values

Product Values represent both pain reliefs and benefits the user gains from using our product. Value elements represent answers to the customer’s different needs where

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Product Segmentation

Identify potential market segments to which your product can provide value. This process is designed to help us choose and evaluate target segments.

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Competition

Competition Analysis is one of the most influential tools we have to understand the market by understanding what other companies who provide the same values

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Competition – SWOT

The SWOT is a competition analysis tool designed to help us evaluate our competitors by analyzing our product Strengths and Weaknesses (internal ) and the

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