Product Management Dilemma:
Are product decisions intuitive or should product decisions be based on a structured rational process? Is Product Management an art or a science? This book is probably the strongest supporter for the claim that Product Management is a Science and the decisions Product Managers make (hard as they may be) should be based on rational analysis and not on intuition.
The WYSIATI Trap – What You See Is All There Is:
Product Manager focuses on information about a problem, a pain that the specific customer is experiencing, RFP requirements … and stays in the narrow frame of the context the problem.
We take a customer requirements without asking ourselves – is there more? Are other customers facing similar problems? Will this problem be as painful in the future?
If we see Product Management as a science we should always ask ourselves… Do I have all the information? Should I be searching for more dimensions of this problem/issue/feature/requirement?