Customer Engagement Course

Customer Engagement

First impressions: Every time a person engages with a customer, they make an impression.

One of the key differences between hi-tech companies, especially of the B2B kind and the traditional non-tech companies, is the intensity of company-customer interaction. In most hi-tech companies there are many types of customer interactions.

Customer Rules of Engagement


Plan the overall strategic relationship with the customer. Every Customer Engagement.

The Truth

Never lie to a customer. You can try to avoid answering if you have to, but never lie to a customer.


This refers to face to face interaction with customers and especially to the number of people that…

Read More

Small Talk

There is always a need to break the ice when you meet the customer for the first time.

Read More


Always smile when you meet a customer. Do not frown when you are with a customer.

Read More


Do not get personal with your customers. At least not at first. You may be walking into a mine field. With time and confidence in the customer character and intensions this may change, however…

Read More


Talking to customers should be clear and simple. If you like the customer to understand how smart you are, you can write a book and give it them as a present. But when you communicate, be clear on your message.

Read More

About the course

Customer interaction is a skill. This course enables mastering this skill.

  • Case based simulations.
  • Mmanage Customer Expectaions.
  • Deal with customer crisis.
  • Gain the customer’s trust.
  • Practical guidelines on how to deal with customers
  • Engaging with customers internationally – Cultural dilemas.