Business Case Development for Product Professionals​

StarVision in partnership with PRICKRIL Consulting


16 Hours

Tel Aviv

Upcoming courses: Tel Aviv, September 2020

About the course

Product managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently present them to decision-makers. Taught by two veteran product managers with over 40 years of experience , this course will give you the inside track to quickly building a business case and getting it approved.

Course Benefits

Following the course, you will be able to:


As a course participant, you’ll get:

Course Syllabus


  • What is a business case?
  • Creating the foundation: The Lean Canvas
  • Extending the Lean Canvas
  • Capturing Business Context
  • Strategic alignment
  • Understanding Markets


  • Financials Overview
  • Projecting Revenues
  • Projecting Costs
  • Building the Case
  • Presenting Business Cases

The Lean Business Case

One of the key milestones on this journey is to start making data driven decision on the business case level. The Lean Product Business case enables us to make sure we make product investment decision in a rational way, as well as serve as a benchmark to evaluate the product progress in the relevant dimensions. However, a solid product business cases is not easy to create. 


Learn more about the Lean Business Case at our Lean Business Case Webinar:

Course Instructors

Greg Prickril

A software product management consultant, coach and trainer specializing in product strategy at enterprise scale. Using approaches suchas as Scrum, SAFe, Lean and Design Thinking. In a career spanning almost 20 years, Greg has delivered multiple releases of enterprise software products on 3 continents at IBM, Microsoft and SAP.

Lior Zadicareo

A product management expert with 30 years of experience in high-tech product management including 15 years of work in the US, Australia and Europe. Lior lectures and implements Product Management methodologies since 2005.

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