Why does a Product Manager need to deal with product Price ?

Many look at price setting as part of sales tactical move.

Wrong! Its a strategic one that impact the whole organization!

The right price tag is the end result of all marketing efforts and it requires

a method to address key marketig dillema:


1. How to convert product value into money?

2. How to segment the market to reflect the differences

in value to different customers?

3. How much sales gain would be required to profit

from a price cut ?

4. What is the correct Go To Market strategy:

Entry level, Freemium or Free Trial?

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Our Pricing Workshop provides the product manager with the tools required to make sound pricing

decisions that will capitalize on product strengths and company market presence. Sign Up to Our next Cycle here