Productization

The level of productization is not the same for all products.  Between off-the-shelf products (products that are ready-made and available for sale to the general public) and customized projects (developed according to requirement of specific customers), there is a wide spectrum where your product can be.

The two different companies presented below are examples of the two sides of the spectrum. However, there are many companies that are in between, with a product that is based on off-the-shelf modules but contains different levels of customization layers.

While it is not easy to identify where a company is (and where it should be) on the Product – Project spectrum, it is one of the key challenges hi-tech companies are facing.

StarVision helps companies to identify its location on the Product-Project spectrum, decide where it should be and move from one point to the other.

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