Technology is ever developed on a off-the-Shelf products and customized projects spectrum. Different techno which are different on the level of productization.

So, NOT every product is the same as another, as far as the level of productization of the product. You may consider the two different companies presented below as a sample of a the two sides of the spectrum. Two important issues to note:

It is not easy to identify where a company is on the Product – Project spectrum, however, this is one of the key challenges companies are facing, to be aware of where they on the spectrum, whee they should be and how to move from one point to another.

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