“We worked with StarVision to assimilate modern work methodologies in our organization. Throughout the process, StarVision experts managed to combine extensive Product Management knowledge with our specific needs and translate generic Product Management methodology to an adjusted process that works well for us. Despite the concerns we had in advance from changing habits of years, the process was smooth and resulted in significant change in our processes and our results.”
Lior Govrin, CEO, IDEA-ALM
“The course consisted everything a PM in hi-tech (but not limited to) needs these days…Beside the theory and methodology I came for, the course was filled with real life examples and case studies…I took a lot of tools from this course and I strongly recommend it.”
Martin H. Sabag, Chief Product Officer, Vonetize
"The StarVision Product Management Course gears you up with a complete set of tools to help in guiding you through the adventurous and rocky road of Product Management. Even experienced Product Managers can most certainly gain a lot from this course as it covers and maps the building blocks of product management, as envisioned by the StarVision team. After the course, I was able to pick the tools that are right for me and the environment I work in." Yuval Moyal, Product Manager at Voicenter
“I decided to make a career shift from international sales to product management...I decided to join the StarVision course. This was one of the best investments I made. Lior Zadicareo is a world-class expert in Product Management and is constantly involved in improving this domain. The course gave me the toolbox needed for every product...For the past three years I have been working as a Product and the toolbox I have with me is serving me every day.”
Ori Reshef, Director of Product Management at ClickTale
"I recommend the Product Management course. The course covers diverse aspects of Product Management. The lectures are presented in a professional and interesting manner (mainly by Lior Zadicareo). The class practice sessions are enjoyable and inspiring."
Yael Seror, Product Manager at Siemens
“Hi, if you wondered, don’t wonder – this course will set your sights in the right direction.
This course is giving answers to questions and dilemmas occurring during PM? work and career course.”
Eitan Weiss, System Administrator at Tel Aviv University
“I strongly recommend this course. The course is very comprehensive and provide a clear picture on the role of product management. The team is very experienced and helped me to get into the role seamlessly.”
Eli Efrati, Director, Product Line Manager, Orckit
“This course will provide you the right tools in order to deal with the many spects that are part of the Product Management position. One of its main advantages is the focus it gives to the hi-tech sector, rather than just a general PM course.”
Sebastian Goldring, Product Manager & Presales Engineer, Teledata
“Product Managment in our days is a mandatory profession in each organization, companies should have this function in the organization in order to give objective view on the market and set the right direction of the products. In Retalix we send our product managers to learn and experience from the product managment course and we are expecting for large benefits looking forward…
Nir Pilo, Head of Customer & Marketing Products, Retalix
“I enjoyed this course very much. A comprehensive, insightful, and enlightening view of the Product Management dicipline. Apart from the very professional review of challenges and methodolgies, the course staff made it into a collaborative learning journey, enabling each participant and the instructors themselves to learn from each other.”
Rami Citrom, System Architect, AT&T
“I would like to recomend the course to every company that is looking for the future better business results. Starvision lecturers not only provide a professional methodologies but also bring own experience to the class. Reviewing different aspects of the business open the mind and push us to innovative product managment approach. Regards, Lilia Feldman”
Lilia Feldman, Lead Auditor & Global QS, Lumenis
“The high recommandation rate for this course speaks for itself. The content is interesting, the speakers are experienced and bring the content to life, and the group dynamic that emerged during the course I participated in was great and contributed a lot to the experience. It clarified the major aspects in Product Management, and it’s a great place to prepare for a PM role.”
Natti Bar-On, Co Founder
“I participated in course number 4 and as a product manager enjoyed the course and learned a lot. The subjects in the course are related both to product management and to product marketing. This is very important from my view point. another benefit was the fact that variety of people attended, R&D, QA, Marketing, Sales, Product Managers etc. the sessions are usually open discussion and it was very interesting… Ido Hershkovitz, Procedure product manager, Simbionix
“I completed this course in 2009 and I really think it’s an excellent experience for active product managers (or anyone who is doing the Job of one). The start vision course is very practical. It exposes the participant to the product manager work, responsibilities and challenges and gives him a fresh perspective on how it should be done. The thing I liked the most is that the course doesn’t stay on the theory level. During the course I really got to learn how to cope with the PM daily challenges… Ori levin, product manager, e-Wave
“I found the course very useful and interesting. It really used as a good “book” for all (360°) PM tasks. The trainers were highly experienced and came from the heart of the Israeli Hi-Tech industry. I recommend it a lot and not only for juniors PM.”
Yoram Hamo, Product Manager, Dialogic
"As a product manager I found this course very structured and right to the point. Both, the course content itself and the way it was delivered are worthy of respect. I personally continue to follow the great tips I got from this course in my daily activities and recommend all product managers who wish to improve their doing to take this course."
Dina Borisov, Product Manager at Jetro Platforms
StarVision’s PM course provides a clear and methodological approach to the Product Manager’s role. A very insightful and informational program covering all aspects of the Product Management function, conferred by a team of experienced and skillful lecturers. The course contributed and helped greatly in terms of tangible tools and practical “know-how”.
Elitsour Lion, Product Manager at Screenz Cross Media
“StarVision present a very professional team. The course is very interactive analyzing real-life scenarios and providing tools that are immediately applicable to work. Overall it was a great experience. I recommend it to anyone who is looking to either get into the industry or get better in what they are doing”
Leore Jacobs, Product Manager at BlueSnap
“I was an Account Manager, then became a Product Manager without any basis which was challenging. I was lacking methodological and practical tools and I got it in this course. I really enjoyed the course and I highly recommend it”
Ira Chomy, Product Manager at Wix
“The course was very informative and really helped me to get a sense of what it means to be a Product Manager. I highly recommend it to anyone who wishes to make the shift into Product Management. In addition, Lior delivered the material in an interesting and engaging way, providing tools, tips and tricks to take with us every step of the way. Most importantly, it was fun!”
Amit Rabin, Product Manager at Strauss Water Ltd.
"I would like to recommend this course, mainly because it includes a lot of day-to-day product challenges examples and tools for dealing with it. The course includes a mixture of participants and therefore you will get to know others from the field and to hear how they tackle familiar issues. In addition, this course formalizes the product managers roles & terms and highlight different focuses that the product manager is dealing with."
Topaz Albin, Product Manager, Ladbrokes Coral
"I started the StarVision course in my early days of product management. I found the course gave me the big picture of product management, understanding the different stages in the product lifecycle and hands-on tools for implementation.
I felt the course was very dynamic and open to questions. The Guest Lectures were very interesting and gave a “peak” into real-life case studies."
Efrat Wasserman, Product Manager, Intel
We help technology companies achieve their targets by creating products that provide value for their customers. Product Management, Product Marketing, Business Development, and Customers Interaction are the building blocks of a successful technology company – this is our focus.
We emphasize the combination of methodology and practical tools and action, actively supporting our clients to help them achieve their objectives, and helping turn technological abilities into business success!
Product Strategy is the guiding beacon for the Product Manager and it is essential that the Product Manager is thoroughly familiar with the Product Strategy.
Any kind of product effort needs to be one that is based on Product Strategy. Product Strategy is the Goal Function for the Product Manager, it is a tool by which Product Success can be measured. Product Managers need to master the product strategy, even in cases where product strategy is not defined by Product Management, it is still essential for Product Management to have in- depth understanding of the Product Strategy. Without Product Strategy there is no way the product can be accurately defined. Product Strategy is the guideline for the Product Definition process. A good product definition is measured in terms of aligning the Product with its strategic goals.
Product Definition is about defining the product and its roadmap. It is about managing product functionality. It requires communicating the required functionality to the product development units. It is the role of the Product Manager to define the product in terms customer value being generated.
This is the dimension that most Product Managers are focused on. This is where they spend their time and arguably what is typically the place Product Managers make the most impact. The key to performing well on this dimension is both a through understanding of the product strategy as well as defining short term measurable goals and themes for the product.
Product Achievement includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the development units, including all units involved in developing and operating the product.
Product Achievement is about making sure that the product is developed, according to specs, budget and timelines. This often a neglected, and contested part of Product Management, but for the product to succeed, there needs to be one function within the organization that assume overall responsibility that the product generates profitable value to the customer. This is dependent on the company’s capability to ensure the product is produced on specs, on time and on budget.
We focus on Practical Product Marketing, since essentially what we present here is based on what Product Managers and Product Marketing Managers, should be doing.
The key in operating a successful Product Marketing organization is realizing that it is essentially rooted in the Product Management environment. It is a mistake to look at Product Marketing as a separate process than Product Management. It is the same process. Product Marketing is addressing the challenge of creating an actionable perception in the customer. The customer perception is in line with product strategy. We really want our customer to buy our product. This is whats it all about. To do that the Product Manager, or Product Marketing Manager needs address four key questions: o Who is the customer? o What is the message to the customer? o How is this message communicated to the customer? o Where is the message communicated to the customer (platform)