We help technology companies achieve their targets by creating products that provide value for their customers. Product Management, Product Marketing, Business Development, and Customers Interaction are the building blocks of a successful technology company – this is our focus.
We emphasize the combination of methodology and practical tools and action, actively supporting our clients to help them achieve their objectives, and helping turn technological abilities into business success!
StarVision is utilizing its Product Methodology and its years of experience working with Product organizations.
The level of productization is not the same for all products. Between off-the-shelf products and customized projects. there is a wide spectrum where your product can be.
Product Strategy is the guiding beacon for the Product Manager and it is essential that the Product Manager is thoroughly familiar with the Product Strategy.
Any kind of product effort needs to be one that is based on Product Strategy. Product Strategy is the Goal Function for the Product Manager, it is a tool by which Product Success can be measured. Product Managers need to master the product strategy, even in cases where product strategy is not defined by Product Management, it is still essential for Product Management to have in- depth understanding of the Product Strategy. Without Product Strategy there is no way the product can be accurately defined. Product Strategy is the guideline for the Product Definition process. A good product definition is measured in terms of aligning the Product with its strategic goals.
Product Definition is about defining the product and its roadmap. It is about managing product functionality. It requires communicating the required functionality to the product development units. It is the role of the Product Manager to define the product in terms customer value being generated.
This is the dimension that most Product Managers are focused on. This is where they spend their time and arguably what is typically the place Product Managers make the most impact. The key to performing well on this dimension is both a through understanding of the product strategy as well as defining short term measurable goals and themes for the product.
Product Achievement includes all in-company Product Management activities which occur after product was defined. These activities involve communicating with the development units, including all units involved in developing and operating the product.
Product Achievement is about making sure that the product is developed, according to specs, budget and timelines. This often a neglected, and contested part of Product Management, but for the product to succeed, there needs to be one function within the organization that assume overall responsibility that the product generates profitable value to the customer. This is dependent on the company’s capability to ensure the product is produced on specs, on time and on budget.
We focus on Practical Product Marketing, since essentially what we present here is based on what Product Managers and Product Marketing Managers, should be doing.
The key in operating a successful Product Marketing organization is realizing that it is essentially rooted in the Product Management environment. It is a mistake to look at Product Marketing as a separate process than Product Management. It is the same process. Product Marketing is addressing the challenge of creating an actionable perception in the customer. The customer perception is in line with product strategy. We really want our customer to buy our product. This is whats it all about. To do that the Product Manager, or Product Marketing Manager needs address four key questions: o Who is the customer? o What is the message to the customer? o How is this message communicated to the customer? o Where is the message communicated to the customer (platform)
The Product Manager has end-to-end responsibility for the Product success. According to StarVision
Habit Number 1: Bottom-Up Approach to Product Management The Habit: Most products are
In SaaS Products, the software provider controls the operation. SaaS Product Managers have more